With more than 18 years of experience in the aviation industry, he currently serves as General Manager, Digital, Brand and Marketing at Kenya Airways, a role he assumed in July 2024. Prior to this, he was Head of Network Planning and Alliances at the airline for six years, leading strategic growth and partnership development culminating in 2024 net financial profitability. His aviation career also includes senior roles with Qatar Airways in Doha, where he worked across corporate planning, business development and sales, following earlier operational, revenue management and strategic planning positions with Kenya Airways in both Mombasa and Nairobi. He has also served as Chairman and now Vice Chairman of the African Airlines Association Route, Network and Cargo Committee and has received industry recognition including the 2022 Africa Change Maker Award in Sustainability and the 2025 Digital Marketing Leader Award.