Joep Ellers drives Airbus’ Commercial Aircraft marketing strategy in Africa and fosters strategic airline partnerships to support the sustainable growth of aviation across the continent.

His journey with Airbus spans over three decades, beginning in 1994 with an internship in the Future Projects Department, where he contributed to the emergency evacuation analysis for the A3XX—the aircraft that would eventually become the A380.

Following his initial work within the A330 / A340 Product Marketing group, Joep transitioned into Airline Marketing. Throughout his career, he has gained extensive experience across a variety of global markets, leading to his appointment as Marketing Director for Sub-Saharan Africa in 2008.

In 2020, his remit was expanded to encompass the full African continent. Joep holds a degree in Aeronautical Engineering from Queen Mary and Westfield College (University of London) and a Master’s in Aerospace Vehicle Design from Cranfield University.